FOR THE EVERYDAY
FOR THE EVERYDAY
THE ONLY ESSENTIALS YOU WILL EVERY NEED
Jojo Barr
Behind the brand
THE T STORE is a London-based clothing brand started in 2019 by Jojo Barr.
Jojo, the founder of acclaimed Interior Design Studio, House Nine Design, conceived the idea of a trustworthy and reliable women's t-shirt brand during a walk one day in Primrose Hill with her husband Brad, a clothing industry professional, and their newborn daughter Ziggy.
While navigating the challenges of new motherhood and managing her business, Jojo found there was no brand she could rely on for a single white t-shirt, let alone all the essential pieces she needed under one roof, to look and feel her best.
"As a busy working mum, I understand the need for comfort without compromising on style and confidence. I envisioned everyday essentials that seamlessly transition from day to night, from the gym to the boardroom. These pieces can be dressed up or down, are durable, timeless, and withstand the demands of a hectic life. My absolute goal with this brand is to empower women and help make them feel good in what they wear."
The T Store mission, is to provide quality, everyday essentials to the everyday woman.
JOJO'S FAVS
THE ECRU JOGGERS
Jojo's at home uniform from the bottom to the top with no saggy bottom in sight!
COSY CREW SWEATER
Minimal but the perfect shape to make you feel classy whether lounging at home or at work.
CHARITY PARTNERS
WE ARE PROUD TO SUPPORT FURNISHING FUTURES
A charity who combine social work values with interior design skills to create trauma-informed, fully furnished healing homes for women and children escaping domestic abuse who are placed in empty social housing or living with furniture poverty, and who have experienced multiple disadvantages and trauma.
5% of our profits goes to aid this incredible charity, that is close to our founders heart.